Patty and Friends Antiques and what I'm doing there

I have the pleasure to be a part of the staff of Patty and Friends Antiques in St. Petersburg, where Bob and I have booth space. It is so rare in this life to be able to work in a field that is also your passion - I can say that this is the first time it's happened to me.

It's a dynamic place, with many recent changes as the mall absorbed dealers from a store that closed elsewhere in St. Pete; it's those additions that necessitated the extra staffing that allowed me to come aboard as a member. I find that every single day that I work I get the opportunity to learn about another aspect of collectibles and what people find desirable and valuable. Whether it's Depression glass, celluloid animals, restored furniture, or vintage designer jewelry, I get to go to school every day that I show up to work.

I took the initiative to create a Facebook page for Patty and Friends, and slowly I'm learning about how to manage it as an informational and promotional tool for the store. Just as I learned about the building of my own website and store on eCrater; this very blog, and those darn Squidoo pages, I am determined to make the Facebook page yet another destination for Patty and Friends' fans and customers.

Dade City Spring Antique Faire Wrap-Up

Boy, do I love this show. Once again, this show conflicted with an event being held at Mount Dora, "The" destination for antiques in our area. As a result, even though dealers had prepaid for space at the Dade City show, they headed instead to the Mount Dora event. Although dealer attendance was way down (by *20* dealers, what a wallop to the promoter of the show!), Gayle advised us ahead of time that our booth space was being expanded as a result. Right now we have not one but two mini vans in our fleet, so we were able to take full advantage of the extra room. We brought ALL our tables, and larger items that we don't always have space in the vehicle to haul. Our booth was the best looking it has EVER been; and Bob thought it was the nicest looking one at the show. (Shucks.)

Saturday was a fantastic day - sunny, not too warm, a light breeze; perfect for all of the cabin-fever Floridians who have dealt with such a harsh winter. We were busy right out of the shoot, up until pulling the tarps and securing them over the tables at day's end. We had a great day's trade and it was nice to see some regular customers from previous years' shows.

We had a special treat in having a fellow dealer from Patty & Friends come and make the trip to see the show and visit with us. I walked the show with her and it was exciting to watch such a passionate dealer in action as she made her purchases, and for me to say hello to the other dealers at the Faire. I'm usually scurrying from place to place and don't often take the time to truly enjoy other peoples' booths.

Sunday was pretty much a bust as a large front with lots of rain blew in with dank, blustery weather. Some dealers started packing up as soon as they arrived in the morning, but we held off for a few hours until it became apparent that the weather was not going to improve. We still managed to 1) make several sales, including a piece of jewelry that I'd already packed away, but remembered exactly where I'd put it, and so was able to pull it out as neatly as a rabbit out of a hat; and 2) beat the rain by a good bit, so there was no panic at all in our packing up, and we weren't completely exhausted, beaten down by the sun and/or wind or rain.

So, even though the show seemed like it should have been a bit of a dog's dinner (so few vendors, really only one good day to sell instead of two), overall it was a success for us.

I did a little bit of shopping. I am trying to expand my areas of interest and expertise; so I have gathered a small collection of celluloid toiletry articles. Interesting that these are extremely flammable, and an extensive collection should be stored in a freezer - I never knew that before I did some research. I also found some nice red painted wooden handled kitchen implements, some with white stripes, that date to the 1950's. I believe their condition, with no paint loss, make them attractive to collectors of such articles. Oh, and some old-fashioned wooden clothespins. They sure look great, and I think I have a little basket they will be charming in.

Online world is waking up!

OK, now I know there is some voodoo hoodoo mojo going on with having a blog. No sooner do I write about the stone silence of the eCrater site, than it starts banging empty cans together, and I've started to receive orders again. Hmmm. Never mind that I tried that "is there an echo in here?" post, and had an email that negated my theory of emptiness :-)

And my first foray into the wacky (wacky? maybe not, but nail biting, at least, for me) world of eBay did result in a successful auction. Not wildly successful, oh no; and I understand that the ground of that world will shift again come the end of this month. But I am glad to get yet another "first" behind me - whew! - and have had an auction that had bids!

Meanwhile, in the Real World of brewed coffee, sore backs and feet... Bob worked the Trash to Treasures show by himself because it was raindated to Sunday, and I was unable to assist him, because I was working. Yes, take that word in, you read it correctly. This Time Traveler was on her feet, indoors, in an antique mall, working for half a day. Is this the effect of the full moon, you may well ask? Is this the same madness that has turned on the machinations of the internet and its commerce in its suddenness? We must ponder and wonder, but all this Time Traveler knows is that she (that is, I) is a part time helper at Patty & Friends Antiques, and it's a fantastic place to find myself. Great co-workers, great bosses, great dealers (with the new ones coming in as the "red house" has been revamped to accommodate them). I'm feeling like some sponge, as I'm learning SO much each time I put in a shift. The other day it was about celluloid animals. (Hint: just ask the avid collector who is shopping for them about their passion, and BOY, will you learn a lot!)

Today's picture is of the Bunnykins Money Ball that sold yesterday at the eCrater store. What a sweetie!! I'd be putting my allowance in that for sure.

Now listed at Collectible Detective! and other neat stuff

(I just think that's the coolest name for a search site!)

Time Travelers was submitted and accepted for listing at the Collectible Detective site, where over 6,000 links to vintage and collectible websites can be found.

Interestingly enough, our submission of website information to the ACNA hasn't been listed yet. I'm hoping they are doing a massive re-do of the site.

Patty & Friends Antiques is undergoing changes as more dealers are joining during this start of the store's 30th anniversary. The Furniture Gallery is in the process of being altered to accommodate dealers who were affected by the recent closure of the Central Avenue Antiques store. It's an exciting time to be a dealer at Patty's with all the new, old wonderful enticements about. Currently we're running a teapot "extravaganza" with reduced prices on some really whimsical pots, practical pots, and collectibles all. Also to come will be an improved jewelry department as we better highlight our selection of necklaces, brooches, and earrings.

Merchandising at the store

These are some photos of the remerchandising that I've done using color themes in our booth space at Patty & Friends Antiques. Previously I had grouped items together by type or function - now I'm trying out a more decorative approach.

Today I worked on the jewelry display in anticipation of Valentine's Day, using heart motifs - earrings, ankle bracelets, pins, and necklaces; and the color red. I consider the display a work in progress ( = I'm not totally pleased with the result yet!) but we'll see if it has any impact.

Trying to Hold our Own

What kind of a title for a blog post is THAT? Oh, it's about diversity, not putting all of our eggs in one business basket, and trying several different approaches to see what works best for us. We think we have whole heartedly determined that indoor shows - even the Coliseum in St. Petersburg - are not ever going to be the best return for the money for the likes of us Time Travelers. They are expensive to sign up with; on the order of three and four times the cost of an outdoor show. Yes, we get the shelter and comfort from the elements; but it's a nailbiter to get to that break-even point on the cost of the show, and we've yet, after three years of attempts, to find the magical mix of finding what it is that people want to spend money on at our booth. If anything, the detailed records that we have been keeping have been showing that average sales are tending to go down, requiring higher and higher volumes. It's very difficult.

The website at the moment is in a dormant state. There has been a lot of chatter on the support forum about how the Google feeds have changed lately, not in our favor as independent vendors, but towards the big-box (and no-box) stores, like Target, Amazon, and other retailers with more clout. That would mean advertising dollars. Yes, I admit I'm in the doldrums on that front, what with the intense work that the eCrater site involves; but I'm still faithfully adding items on a fairly regular basis, as just doing that helps to keep the store in a more prominent position in the Google feed. (Of course, I have yet to spend a single penny on AdWords or any other type of advertising!! Note to self: get to work on another Squidoo lens, or two, or four.... mutter, mutter, mutter.)

Which brings me to the antique shop we have booth space in. I've linked to it a couple of times in the past - Patty & Friends. Bob and I are truly enjoying the sense of community that exists by going in to the store once a week or more, checking on our two booth spaces, sprucing things up; catching up on dealers' news, and of course looking at everyone else's booths. Sometimes I swear we are all supporting one another, buying each other's wares. (Hmm.) We secured a prime spot in the store when the season was slow, counting on being in the right place when business started to pick up again. That is proving to have been a good decision. The secondary space in the store has been less productive, but we are letting the entire shop have a full year of experience before we make any further moves.

The next outdoor show we have booked is not until January 2nd, 2010!!! There have been other shows around but this thing called Life gets in the way of participating in them all. Bob's Other Job has its demands too, and darn it if that position isn't the one that pays ALL the bills and keeps us with a roof over our head. So - the shows we book are the ones that we're able to do.

I think the overall tone of this post is not so happy and optimistic; I hope, though, that it comes across as realistic. We look for the business opportunities as best we can. We try not to be foolish. We're cautious but we're still trying new things (this year it's the antique store space). For myself, this mirrors how I'm feeling about the nation's economic picture at the moment. We aren't backing down. We aren't retreating. We aren't planning on "making a killing" either. We are hoping, instead, to hold our own.

The photo is of a B & C Limoges blank of a teapot form, dating between 1900 and 1907. These are usually seen hand painted with detailed floral designs and gilt edging; yet sometimes the blank forms were left unpainted for the sheer beauty of the shape itself.

Digesting the Sunshine City show

It took several days of recuperation following the 2 1/2 day show. I guess we're out of practice. Bob was plum worn out - Friday he put in a full day at his regular, paying job, while trying to set up. It was maddening. I'm thinking that if another show requires a Friday set-up, we'll hire a porter (that would be the young, strong types at the venues, usually provided by the promoters for hire) to do the hauling and Bob can help me as he's able. As it was, I didn't handle the two-fer career day well at all and showed no grace under pressure, I must say. Feeling sheepish? Baaaaahhhh.

Of course, we were set up in plenty of time and the booth looked fantastic. Of course!! It must have been my artist's tantrums that did the trick there. Er. Or not.

We were in a very good traffic spot, in the aisle straight ahead from the entrance. I do wonder what the official door numbers were for the show. There were a couple of moments during which the place felt great and mobbed, and others when we were wondering where everyone had gone to. Another marker that I make note of is the appraisal fair - we've been at this show when the appraisals have been so stacked up that they've had to assign waiting numbers to people with items, then call out on the P.A. where they are up. That hasn't happened for the last 3 Sunshine City shows.

Which is my overall way of saying that, once again, we didn't do spectacularly well here. Comparatively, though, we did just as well as last year and the year before; so, given the economic picture, that is very fine indeed. It does feel, however, that we can't seem to get the "mix" right. This time, we tried bringing more jewelry and less glass, ceramics, and porcelain, yet our sales figures were exactly the same.

One thing of note: the value of our higher sales is way down. We didn't have a single transaction over $30.00, whereas in the past we've had much higher single item sales. So people definitely are spending less money in our booth this year than they did last year, but we are doing more transactions. (Aren't math and statistics fun?? I'm so glad I didn't flunk out of high school altogether!)

I did enjoy the air conditioned environment by being able to dress up a little bit. I wore a dashiki that I'd brought back from a vintage clothing store in the Haight in San Francisco on our last trip out there, and a filmy beach cover-up (with plenty underneath, thank you) along a similar vein. I thought the outfits really captured the vintage theme of the show, and I had many positive and admiring comments about my wardrobe. I tried walking around the show like a Pied Piper, but didn't get any rats to follow me back to the booth...

Today I'm revamping the jewelry display at our Patty and Friends booth to try to glam it up. Never a dull moment, specially when you're working with rhinestones. Ah!! Pun alert!

Venturing into Retail - Antique Stores

Bob's decided to take the plunge and put our wares into two local antique stores. The first is a locked cabinet space in Patty and Friends Antiques in St. Pete, a business that's been established for a long, long time in the area. The cabinet has narrow shelves with short spaces, so we've had to think small in setting the retail area up. The store is in the process of doing a lot of upgrades cosmetically, so it's nice to be part of a refreshed retail environment.

The other place we've literally set up shop in is in Hannah's Antiques and Retro, which is in the Grand Central District of St. Petersburg, close to the revived Kenwood neighborhood, with its beautiful Arts and Crafts era cottages. We've got an open cabinet space there close to the check out area, with stock scattered throughout the shop as well.

We've had a small sale at Patty's already, and it's going to be a challenge to keep the areas in these stores looking fresh, interesting, and relevant. This is pretty much Bob's area as I am sticking to my guns of concentrating on the website (which had two sales in a single week once I restarted working on the site - wonderful).

I'm continuing to work with my health care team and trying to become more productive, as at the moment I'm able to do about one task a day. (Not really what I'd like to be able to do.) Medication adjustments, wait and see, patience - not my best virtue.

The photos show our current set up at the Patty and Friends store, showing how we are trying to utilize as much of the space as possible.