It was great to have these items that were out of the ordinary from our usual inventory - whatever is unique and unusual is what sets one dealer apart from another at these shows.
The shift in merchandising, with more emphasis on jewelry offered in simple, low volume displays, is also working well. My hunch that people become overwhelmed at the sight of too much wonderfulness seems to be true - pare the offerings down and the sales actually increase. The challenge is to keep stock easily accessible to refill once an item is sold. This time around jewelry sales accounted for 38% of our volume, and we devoted about a third of the booth space to those items, so for this show we seem to have figured it out correctly.
Personally I struggled with the crowds a bit, and was uncomfortable :-( A couple of days afterwards and I'm starting to calm down. Darn this state of anxiety.
Coming up this Saturday is the "Antiques In The Park" show in Gulfport. I've been acutely aware of the disaster in Japan, and really wanted to do something relevant and create awareness of what the local community can do to help provide much needed aid. The idea sprang fully formed to have a table of collectible items that are all made in Japan - and we are going to send 100% of the proceeds of the sales of these items to the International Red Cross Response Fund. I've already signed the Third Party Agreement (the legal stuff) so I can collect money on the Red Cross' behalf. I've even been able to recruit another dealer into donating some Japanese-made items to sell from the table, too.
The magnitude of the disaster is so overwhelming. I felt I had to come up with a creative way to raise our local community - and indeed, the antique dealer community - awareness of how we can send whatever help we can.
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