Monday, January 9, 2012

How the season is shaping up

PLEASE: no liquids near the keyboard.

We've had 2 sales this holiday season. One transaction was with a gentleman in Belgium for a Wedgwood Jasperware item on the website. Despite daily (and sometime, hourly) attempts on both our ends, we were both unable to make the eCrater e-commerce work to our mutual benefit. It took over four weeks of back-and-forth emails, some good faith, and more than a little bit of "so THIS is why the global economy is messed up" on both sides before the transaction was SUCCESSFULLY completed. AND the customer, despite initiating the business in the first week of November, was able to take receipt of the item before Christmas. It was a real nail biter!

The second sale, not so exciting, is also not so successful. Seven soup bowls of Queensware, again shipped and taken receipt before Christmas. Only the customer ordered the incorrect variation of the design (one has a smooth edge - what I've got and shipped him; the other has a ruffled or scalloped edge, which is what they wanted, but I haven't any of). So that sale is coming back for a full refund.

No matter how many photos you take, or how careful the wording is in a description, people will see what they want to see and read what they want to read. Especially when Christmas is 10 days away.