This coming weekend is the Sunshine City indoor antique show at the Coliseum, a beautifully restored dance hall smack dab in the down town of St. Petersburg; readily accessible from the highway and main streets; free parking and air conditioned!! Again, it's early for the season, but it will be a good barometer of the economic condition we face for the coming year in our business.
We've changed our approach already in restructuring the allocation of space devoted to different types of items. It would seem that for the time being, ceramics and glassware are taking a back seat to costume jewelry. We therefore have concentrated more on trying to make our displays innovative and different from our neighbors'. We already purchased more of the standard glass top cases for earrings, plus scratched our heads as to how to make the affordable and fun bracelets more accessible for trying on. (A breakfast tray holding an array of bangles makes them much more inviting to try on than keeping them behind a locked case - after all, most of them are priced less than $20 and we can easily keep an eye AND ear on them. They make quite a clatter while being sorted through and tried on. So they are secure but still accessible.)
An influx of men's cuff links, tie clips, tacks, and rings into our inventory made us realize we should probably showcase this category on its own rather than mixing them in as we had amongst the other jewelry items. I wanted a display solution that would accommodate all these various types of items in a single place, so that a pair of cuff links could be shown with the coordinating tie tack close by. I would not have thought that a ring display would be the thing had I not seen another dealer (and then another, and another) using just this display item to do just this. I think it does wonders for showing the best the of the jewelry while hiding all the fiddly bits like the chains and fasteners. The finished case is shown in the photo at the top of the page.
Another display issue that came up was long, dangly earrings. The standard earring cases are great for most smaller pieces, but BIG, mega hoops, elaborate pieces from the Disco Age (long may it rest, but sell in our booth!), many fine ethnic examples of worked silver and brass simply get lost in a tangle when forced into those cases, even into larger sections. We've tried laying them out flat on the tables, and it just can't do a piece justice when it's supposed to be hanging down to one's shoulders. I needed to be able to hang these beauties up without having one hide the one below it. And I didn't want to buy the usual acrylic earring stand - boring! Overpriced!
I used my search engine skills and found directions for making my own earring display - which sounded Oh So Easy. One quick stop at your local craft shop (yeah, right!!) would be all I'd need to do to produce a cheap and pretty display for our long lovelies. Well, it took several stops at some various stores, but I did it! I found a reproduction of a luggage trunk (overkill - a smaller, briefcase sized object would have sufficed. What I found was life sized.) on clearance at a home decorating shop. I had to repair the hinges as they were ripped out. Screwed those in and hot glued them in place. Hot glued a bunch of places on the article because the entire case appears to be made out of paper board.
Then I hot glued strips of fabric ribbon across the insides of the case. Then I nailed them down because I could picture the glue giving way in the middle of the show. I think the overkill, given the size of the case, was probably a GOOD thing. Anyways, now I have this homemade, funky display unit for my long, dangly earrings (I fit 75 pairs into the thing during its dry run at home). All are earrings that would not have otherwise made it easily on to our sales table for the show. I took a picture of that, too. I spent $12 on creating this mahhvelous display.
Enjoy, and please don't laugh too loud or spray coffee over your keyboard looking at my handiwork...
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